When users type or speak a search query, Google launches into action immediately. Google follows a complex procedure to collect appropriate data to list the results. Algorithms and Ranking factors decide the SERPs or search engine result pages. Earlier, updates used to be few. In recent times, complexities have increased and numerous updates are the norm. Consider some updates that occurred in 2021 and 2022. What does Google’s latest algorithm update really mean?
Google Product Reviews Updates
The most recent March 2022 Product Reviews Update is the third Product Reviews Update. Earlier came the first in April 2021 and the second in December 2021. The indication from Google is that it applies to English language pages for the present. Later, it might apply to other languages too.
The product reviews updates may take 3 weeks to complete. The purpose is to identify high-quality product reviews and reward them as compared to weaker ones. How to identify the better ones? The goal is to improve the ability to spot the quality reviews that benefit purchasers.
March 2022 update
Launched on March 23, 2022, the update considers product review content and rewards “insightful analysis” and “original research.” It is neither a core update nor is it intended to penalize. What would be the percentage of queries affected by this update? We do not know and Google does not reveal. It could affect presentations on Google Discover. If affected by the update, listen to Google’s advice. Google may be further updating the algorithm but may not inform about the changes. Maybe this is the first change and it has been told.
What is Google’s latest algorithm update?
Check out the 3 FAQs. The first is the relevance of product reviews to the ranking criteria. Show expertise and authenticity more concisely. Quote results and include original images in testing the product meaningfully.
Second, what are the recommendations for reviews? The content needs to answer: Why the product is considered the best? What sets it apart? Include supporting first-hand evidence. Third, in reviewing several products, should individual products have separate reviews? A ranked list of related products along with intensive single product reviews would work well.
The third update of the Product Reviews in March 2022 is not as extensive as the earlier 2 updates and the core updates. We could call it a mild update. It has not made many changes in the industry like in the forums and social sites. Comparatively, the December 2021 update raised quite a storm and the impact of the April 2021 update was serious too.
June-August 2021 Google Algorithm update
The comprehensive Google Page Experience stresses enhancing users and their interactions with online worlds (UX). Core Web Vitals include LCP, FID, and CLS. They stand for largest contentful paint, first input delay, and cumulative layout shift.
Google’s latest algorithm update of March 2022 continues the campaign to build better and more meaningful content in addition to fast-loading pages, responsiveness, and stability. Product review quality also reminds me of the mega commercial world of online markets and the need to encourage shoppers. Super quality product reviews along with realistic images and videos will succeed in attracting greater attention and promoting confident purchases.
