These days, searching for something on Google has become a daily habit. It’s like brushing our teeth and getting fresh every morning. But little do we know how we get these impressive results after searching for something.
So, what are Google algorithms?
In layman’s language, the Google algorithm is a system that analyses various data and delivers the best possible result available for a search one made. Different algorithms you use and ranking orders to help sort websites according to their relevance and SERPs. Google changes its algorithms frequently to make them even more efficient and help us consistently get the most accurate information we need. Google never used to make as many changes as they do at present.
Why do we need such algorithms?
If you look at the Internet as a whole, it is basically a collection of web pages. Now, it’s challenging to scroll and search over a million websites just for the small piece of information we’re looking for it. And even if we go crazy and do it, it’s time-consuming. It mainly happened in the 90s when there were very few web pages, but at that time, it was very time-consuming, as mentioned earlier. So, how do we deal with it? Then came JumpStation, a web robot developed by Jonathan Fletcher designed to help people find webpages using a query-based program.
Then, there was WebCrawler which you use to scan beyond headers and titles and search for websites. Users could search only a word or two and get the web pages they want. Then day by day, technologies improved, and we are now in 2022, seeing the much-advanced version of the algorithms.
They are significant, and we can see that these algorithms will also make our daily tasks more accessible soon. These are about to become much more vital in the future.
How do such algorithms recognize websites?
There is a checklist on how algorithms pick websites. Some conditions are available that need to meet whenever it has to pick websites from a bunch of a million.
User intent: In this step, the algorithms check whatever that’s written as a query by the user. At first, they check whether there are any spelling mistakes or not, then look for synonyms and deliver the ideal result.
Relevance: Now that there are many websites, it’s now time to look at how good the content is, which is on the website. Now Google uses many advanced machine learning tools to analyze everything and to check the content that matters. Along with the keywords, it matches the query multiple times to do so.
Content quality: After choosing all the websites containing information, it’s time to select the best of the bunch. Here, Google uses algorithms to understand its content and ensures everything goes in just like the other prominent websites. To block malicious behavior of websites, they use Spam algorithms a lot.
Usability: Apart from good and relevant content, it’s now about the experience of the fellow user. It’s about being easy to access and ensuring you can view it from various websites and devices. That’s why they target many mobile websites because, as per statistics, about 70 percent of the traffic is generated due to sites opened from mobile devices.
Why do they get updated very often?
Google algorithms are updated very often only to ensure that the user gets the best content out of a bunch of a million websites. They do so by constantly evolving their algorithms and making innovations in them just so that the user gets faster and more efficient results every time they search on the Internet. All these evolutions are made so that Google understands everything better than ever.
Besides choosing the right website quickly and effectively, it’s about the security of the users as well. For this, Google develops new algorithms to fight spam and malicious behavior on websites.
Final thoughts and what about the future?
As always, Google Search algorithms are a constantly evolving giant and never seem to stop. It’s very underrated, in my opinion, and many don’t value its importance on the marketing side of websites where their owners earn through the traffic generated. In this modern time of ever-growing technology, Google search algorithms will only evolve and get better over time! Google search algorithms will only evolve and get better over time!
