Social media global dimensions truly astound! Among 4.5 billion internet users, social media users comprise over 3.5 billion and constantly growing. Brands on social media influence at least 80% of consumers. They make buying and investment decisions based on what they see, read and hear over social networks. Make a beginning, expand or restart Branding with social media with revamped logos, copy, or images and videos. Branching out over several social media channels may be more complex but you have managers like Sprout. Twitter and LinkedIn along with Facebook are some gigantic networks.
The supreme advantages of the beehive
Promote greater awareness of brands, products, and services at minimal expense. Constantly seek ways to improve upon services and products. The drive gradually gathers momentum and new ideas develop as you proceed. Larger organizations need a social media manager to take care of posting and refreshing materials on a regular basis.
The catchword is ‘consistency’ with regular updates and new and interesting materials in several forms like text and images, and videos too. Engaging consumer attention is done 24/7 on a mega basis through every media form.
A logo that means big business
Almost every brand is recognized perhaps for decades by a logo, image, and words or video that hardly changed. It is important to avoid abrupt changes that would create confusion. Beware of similar logos or brand names that end up in court.
Creatively designed logos succeed in Branding with social media. Starting with a few channels, the branding could reach a few more. If several products or services are involved, it is getting complicated. Electronics are an example. The messages may be different for televisions and radios but the logos and images may remain the same to facilitate consumer recognition.
Diversifying contacts
Time and patience will show the way. Play the numbers game that lies at the heart of every sales program. Realize that numerous contacts already exist in email, WhatsApp, and other media besides friends, family and neighbors, colleagues, and business societies. Arrange a party or a picnic for the launch or diversification, establish a new branch, or launch a website. This spirit of togetherness will pay off rich dividends in the long run.
Don’t hesitate to join groups on social media based on certain interests like pets that may or may not be related to the brand. Whether dogs or cats, this association will bring further contact. Maybe it is cycling or mountaineering. Develop new interests and hobbies, and make new friends.
Share motivating stories
Learn from news media that tells powerful stories mostly true each day. Branding is also about the real world with a bit of imagination. Take care of voice and tone, and be customer friendly, kind, and polite. Don’t hesitate to offer freebies whenever possible. Include lots of humor and a well-read stance but avoid overpowering the environment. Ensure transparency and insist on visual communication. Measuring the impact is possible too.
Media course?
Some cannot get serious without study, lectures, books, and teachers. In the charged digital world of today, find an appropriate social media course that covers the basics and illustrates how to post on networks. Branding with social media brings immense benefits as you go along.
