SEO metrics help you understand how well your on-page SEO is doing.
But in today’s hyper-competitive search environment, you need more than the basics. You need actionable SEO…the SEO techniques that move the needle and generate new customers for your business.
Why are SEO metrics important?
Tracking organic traffic
Tracking organic traffic is among the best ways to measure the effectiveness of SEO analytics is to track organic session numbers over time. If your SEO efforts don’t result in organic visitors, they are all for nothing. The increasing trend in your organic traffic may indicate that your SEO efforts are having an impact. However, keep in mind that until you monetise your website visitors by showing adverts, more organic traffic doesn’t always translate into more sales.
CTR
The percentage of searchers visiting your website after scrolling to one of your pages in search results is your CTR, or clickthrough rate. Your CTR would be 10%, for instance, if ten separate visitors saw one of your pages appearing in Google’s results for a specific phrase, but only one of them clicked and went to your website.
This score is among the most accurate measures of how well your pages draw visitors’ attention when they appear in search results.
Keyword ranking
For some keywords, ranking high is more important to you than others. This SEO matrics is crucial because the more valuable it is for you to rank well for a term, the more relevant it is to your product and business.
Search visibility
The proportion of all clicks for your monitored keywords that go to your website is known as search visibility. It effectively functions as the SEO equivalent of Share of Voice (SOV).
Domain authority
Most significant integrated SEO tools (Moz, Ahrefs, SEMrush, etc.) employ the Domain Authority / Domain Rating score to determine the overall SEO strength of a website. The score is determined by several variables, including the number of backlinks, the calibre of the referring domains, and others.
Text readability matrics
The majority of SEO metrics monitor data such as authority scores, backlinks, page visits, traffic information, and target keyword rankings. Users value text readability and relevancy because they provide a smooth experience. Additionally, they help search engines like Google and Bing understand your text, which is vital. Simply put, useful information with obvious takeaways is more valuable than bloated filler.
Impressions
Even if a person doesn’t scroll down to see your listing, every time your page appears in a Google search result, it counts as an impression. Impressions are a good way to gauge how well your SEO effort is doing. Impressions and clicks are not the same. Impressions are the number of times a specific page from your site has been displayed in the SERP.
Concluding thoughts
The problem with SEO metrics is that many simply don’t apply to your website, at least not in their most common forms. You need to stay aware of metrics that do apply to your site if you want them to be useful. Or you can simply ignore all but one or two metrics on this list, those that apply to your site. But if you try to apply a bunch of metrics to your site, you will require the help of a professional SEO company.
